TRAINING MKT-101 KIT - TRAINING MKT-101 MATERIALS

Training MKT-101 Kit - Training MKT-101 Materials

Training MKT-101 Kit - Training MKT-101 Materials

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Salesforce is one of the leading providers of customer relationship management (CRM) software solutions in the world. Its Marketing Cloud platform is a powerful tool that enables businesses to create and manage personalized customer journeys across multiple channels. To help professionals understand and utilize this platform to its fullest potential, Salesforce offers the MKT-101 (Build and Analyze Customer Journeys using Marketing Cloud) certification exam.

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The Build and Analyze Customer Journeys using Marketing Cloud (MKT-101) practice exam consists of a Build and Analyze Customer Journeys using Marketing Cloud (MKT-101) PDF dumps format, Desktop-based MKT-101 practice test software and a Web-based Build and Analyze Customer Journeys using Marketing Cloud (MKT-101) practice exam. Each of the Exam4PDF Salesforce MKT-101 Exam Dumps formats excels in its way and carries actual Build and Analyze Customer Journeys using Marketing Cloud (MKT-101) exam questions for optimal preparation.

Salesforce MKT-101 Exam covers a range of topics, including customer data management, segmentation, email marketing, mobile marketing, social media marketing, and data analysis. Professionals who take MKT-101 exam will learn how to use the Marketing Cloud platform to create personalized customer journeys that engage and convert customers. They will also gain an understanding of how to measure the success of their campaigns and use data-driven insights to optimize their marketing strategies.

Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q52-Q57):

NEW QUESTION # 52
Northern Trail Outfitters (NTO) wants to create a relevant audience from a data extension for a daily send campaign. The audience will change from day-to-day. These emails contain a View As Web Page link and NTO wants to ensure this will not be broken when the audience is refreshed daily.
What should be used to segment this audience?

  • A. Use a SQL Query to filter the audience into a new data extension that is overwritten each day
  • B. Use exclusion lists for the send - excluding those that already were sent the email
  • C. Use AMPscript inside the email to pull information from a send logging data extension to determine which content displays based on message context
  • D. Use SQL Query to filter the audience into a new data extension that is upserted every day

Answer: C

Explanation:
Creating and enabling a BLOCKOUT window in MobileConnect can be used to prevent SMS messages from being sent during certain hours of the day. A BLOCKOUT window is a time period during which no messages are sent or received by MobileConnect, regardless of when they were scheduled or triggered. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_moc_blockout_window.htm&type=5


NEW QUESTION # 53
An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: "NTO Weekly: Topics of interest this week." Which two best practices should the marketer use to make the subject line more effective?
Choose 2 answers

  • A. Keep the subject text between 50 and 100 characters long.
  • B. A/B test the effectiveness of different subjects.
  • C. Include information relevant to the message in the subject line.
  • D. Include "RE:", "FWD:' "etc." to get the reader's attention.

Answer: B,C


NEW QUESTION # 54
A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history. That database only updates once a day where new records can be created and merged. The database uses an "Email ID," which is a numeric field that represents both the business unit and email address. The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed? Choose 3 answers

  • A. What publication lists will be used?
  • B. Will new users have an "Email ID"?
  • C. How will Marketing Cloud and the database sync up?
  • D. What will be used as the Subscriber Key?
  • E. Will the company need a custom preference center?

Answer: B,C,D


NEW QUESTION # 55
A customer wants to automate nightly imports and also have the ability to manually import files via the Import Wizard.
What needs to be configured in the Marketing Cloud account?

  • A. File Transfer
  • B. Encrypted SFTP
  • C. Data Loader
  • D. Enhanced SFTP

Answer: D


NEW QUESTION # 56
What can a marketer do to enhance a Welcome Series campaign? (Choose 2)

  • A. Send three emails on the first day after sign-up
  • B. Personalize email content
  • C. Share the email program's value proposition
  • D. Require that the subscriber refer a friend

Answer: B,C


NEW QUESTION # 57
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